Commonwealth Joe Coffee Roasters Case Analysis

Scaling the company the best strategy for commonwealth joe coffee roasters is to increase focus in the office channel rather than in retail expansion.

Commonwealth joe coffee roasters case analysis. Commonwealth joe started as a java hut in arlington virginia but it s found its best growth through a nitro cold brew kegerator that it provides to offices around the d c. At the end of 2016 the leadership team of commonwealth joe coffee roasters robert peck chase damiano and jeremy martin had begun an ambitious retail expansion strategy in the washington d c. Commonwealth joe coffee roasters case report nicholas mayo steve nispel josephine mensah razeen mahmood ba 3103 004 mwf 8 00 am 8 50 am michael j hughes. This strategy would need to happen rapidly and brand awareness would be pivotal.

We are a group of passionate coffee lovers with diverse backgrounds and interests. The company cannot afford to fund both a wholesale and retail business. Commonwealth joe is a premium specialty coffee roaster and retailer that pioneered introducing nitro cold brew kegs to the office and corporate environments. An important tool that helps in addressing the central issue of the case and coming up with commonwealth joe coffee roasters hbr case solution is the swot analysis.

Contact us to learn more about our office program which includes nitro cold brew and kombucha purchase wholesale beans or reserve a kegerator for your next event. The office channel is more profitable and faces less competition then a retail location would. At commonwealth joe we believe in making amazing coffee approachable and accessible to all. However one thing we all share in common is our mission to live out commonwealth joe s company values in every interaction we have with each other our customers and.

Cwj must choose one area. Well just when you think you ve mastered the perfect cup of coffee at your place of business commonwealth joe coffee roasters comes in and completely disrupts the entire concept. The swot analysis is a strategic management tool that lists down in the form of a matrix an organisation s internal strengths and weaknesses and external opportunities and threats. That october they had opened their first custom designed store in a brand new luxury apartment building.

Metropolitan area for their specialty coffee business. Commonwealth joe coffee roasters is a specialty coffee roaster and retailer that pioneered introducing nitro cold brew coffee to offices in the dc metro area. I think it s safe to say we ve all grown an unhealthy obsession love for good great coffee. Commonwealth joe coffee roasters.

Cwj can chose to remain in the retail line and aggressively expand their spoke store strategy. Alternative solutions commonwealth joe coffee roasters has some choices to make regarding on the future of their business. Background commonwealth joe coffee roasters is a specialty coffee company that offers full service and a kegged beverage program with nitro cold brew.