Comscore Media Metrix Multi Platform
This new digital reality presents many challenges for marketers which comscore media metrix multi platform addresses.
Comscore media metrix multi platform. Users are able to measure the consumption habits of their digital audience and competitive set by gaining insights into audience size demographic composition engagement and behavioral trends. Media metrix multi platform author. 14 2017 prnewswire comscore today introduced plan metrix multi platform a major advancement in comscore s psychographic digital media planning tool. Comscore media metrix multi platform provides an unduplicated view of total audience behavior across desktops smartphones and tablets.
Comscore is the trusted currency for planning transacting and evaluating media across platforms. Comscore media metrix multi platform provides an unduplicated view of total audience behavior across desktops smartphones and tablets. Plan metrix multi platformcombines consumers desktop and mobile behavior with detailed information about their lifestyles interests attitudes demographics and behaviors.
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