Coors Light Chill Logo

We have both coors light and coors original branded stuff in this section so browse through and find yourself something awesome.

Coors light chill logo. 2020 molson coors beverage company. Coors is 4 2 abv light beer that is always lagered filtered and packaged cold. Sunglasses are an iconic symbol of summertime chill and we re hopeful that linking the technology to the frames on our can will introduce a new wave of legal age drinkers to a truly unique element of our packaging says katie powell associate marketing manager for coors light. A lighter light beer before.

Coors light is looking for the next generation of light beer drinkers and has unveiled a new campaign that speaks to millennials and gen z. That s according to a new survey conducted on behalf of coors light which found 94 of 21 to 27 year olds plan to wear comfy clothes namely sweats between dec. Coors light s new packaging which is anchored by a pair of oversized sunglasses is now in stores just in time for the important and competitive summer stock up season. 26 2015 by armin.

By using the word chill coors light attempts to keep at least a reference to the cold positioning it has used for years although it is much less pronounced than recent work which used the. Check out the coors light website for ingredients exclusive swag and more info on the coors light xp app home. The concept is that in an always on hyper connected. The latest installment of the beer brand s made to chill campaign is a new seasonal look that marries its snow topped rocky mountain iconography with a.

To help celebrate the release of its new packaging coors light gave away a pair of ray bans to 1 000 consumers who posted a photo on twitter or instagram with the can sunglasses over their eyes using the hashtag taketimetochill. Buy coors light chill by aimee hebert as a acrylic block active t shirt apron art print canvas mounted print canvas print classic t shirt clock coasters cotton tote bag drawstring bag framed print art board print glossy stic. After the holiday rush most of us want nothing more than to chill.