Coors Light Chill

As you could surmise from the new tag.

Coors light chill. Coors light which has spent years connecting its brand to rocky mountain imagery is getting domesticated. Coors light also unveiled its latest ad from the brand s made to chill campaign that highlights the sweepstakes and encourages people to celebrate the simple joy of getting outside and taking a. The end card names coors light the official beer of skipping cuffing season a reference to the millennial led trend of partnering up with another person during the dreary winter months. Thanks to leo burnett coors light is now made to chill august 1 2019 by david burn coors light is cold.

To start the summer coors light created some new summer packaging. A new campaign called made to chill lacks the snowy peaks and mountain streams that. Amid continuing stay at home orders and uncertainty the beer brand is building on its made to chill campaign with a new program that invites americans to share a beer virtually of course. The latest installment of the beer brand s made to chill campaign is a new seasonal look that marries its snow topped rocky mountain iconography with a ubiquitous symbol of summer.

A pair of shades the company says. The ad which debuted jan. Instead of those icy mountains turning blue when the can gets cold some chill sunglasses appear. The brewery in golden colorado has spent countless millions to make and remake this point but mostly failing to explain what cold means to the beer drinker.

Even at the highest peaks that mountain cold beer needs the perfect temp. Using the tagline made to chill three new spots two in english and one in spanish seek to establish a certain vibe that coors light fans might exhibit. Coors light the official beer of chill mobile billboard campaign youtube the most famous parade in the united states is the tournament of roses parade held in pasadena california. 26 during the grammy awards represents the first new tv work for the brand since it launched its made to chill campaign in august.